You have less than four seconds to grab someone's
attention and under eight seconds to keep it!!!

After that, your message falls on deaf ears.  Your audience will click on to another web page or file your printed message in the circular filing cabinet (aka garbage can).  They simply move on, and get away from your message.

How can you reduce the chances of this occurring?  Did you ever wonder why so many speakers begin with a joke?  It is a way to gain your audiences attention.  Start with an attention grabbing header – a quote from a well known expert or interesting fact on the subject.  Once you have it, quickly start educating your audience in an easy-to-understand manner.  Show them now that you are the expert explaining benefits and disadvantages (if any) in the topic.  In regards to printing, I recommend that you include color.

Color says so much when used correctly because colors communicate on their own.

Red is a fiery color with emotionally intense feelings attached to it- energy, danger, strength, power, determination as well as passion, desire, and love
Orange is an energetic color, evoking joy and enthusiasm.
Yellow is known for producing a warming effect, cheerfulness, and will stimulate mental activity
Blue is a calm and masculine color.  Said to be among the leading colors of Police departments because navy blue commands respect while providing a sense of calm.
Green- natures dominate color – very peaceful and giving a sense of security and ease.
Black is mysterious.
White is simplistic and clean.

When creating a brochure, focus not only on the text message, but in the presentation of that message.  Color documents go beyond interesting facts an figures and illustrations.  Our brochures include eye appealing, color photographs as well informative text.   And no longer is full color printing or 4-color process/ CMYK (cyan, magenta, yellow and black) reserved for larger companies with unlimited printing budgets, but now available to any size company with any budget who wants to inform a prospect or client.

Advancements in digital printing technology have greatly reduced the cost per piece making color (CMYK) document output affordable to any sized company.  Not only does digital output allow for small production runs at affordable prices, but also for personalization allowing for one on one marketing.  For longer production runs, offset printing would be a more economical print method if personalization were not a concern. 

There is another method of color print which is referred to as spot color.  In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.  Examples of spot color printing are very common on stationery or even the Sunday comics.

Regardless of the print method, our goal is to provide you with a professional brochure, designed to grab you audience's attention so they continue reading the subject that you are educating them on.  The longer they read your message, the greater chance to literature will lead to further communications with your company an interested audience.